Tom Holland’s BERO Beer Launches at Target: A Milestone for Non-Alcoholic Beverages
BERO, the premium non-alcoholic beer founded by Tom Holland, is now available at most Target stores nationwide.
The arrival of Bero brings an elevated, high-quality offering to drinkers everywhere. The rollout of this product marks a milestone in the brand’s rapid rise. It also signals a continued shift as non-alcoholic beer takes a more significant place alongside its alcoholic counterpart in mainstream retail.
BERO’s partnership with Target represents more than an expanded retail footprint. This collaboration displays an alignment of shared values. Known for curating products that resonate with its customers, Target provides the ideal platform to connect with consumers who prioritize exceptional taste and intentional choices. BERO and Target are meeting drinkers where they are and providing greater access to this beverage designed for all occasions.
“BERO’s official release at Target is a defining moment for us,” says Tom Holland. “From the beginning, one of our biggest goals has been to align with an iconic retailer like Target, who time and time again acts as an incredible launchpad for emerging brands. Our beer sitting on the shelves of a partner that understands our brand, leans into creativity, and shares our commitment to quality, feels like a massive step forward. I’m thrilled to see BERO continuing to grow and reach even more people with the great-tasting beer they deserve.”
Tom Holland’s BERO
Since its debut, consumers have shown enthusiasm for BERO’s authentic founding story and flavor. The beer draws inspiration from Holland’s UK roots. The crafting of the beer happens with the finest brewers in America.
John Herman, CEO and co-founder of BERO, adds, “We have heard one loud and clear request from consumers since launch: When can we find BERO in retail? We could not be happier than to answer this call with an incredible team and partner like Target. Seeing the shared vision for the category and passion around our brand has been inspiring and we are so excited to see this dream partnership come to life.”
“Non-alcoholic beverage has been a growth category at Target for five years now and I can’t wait for shoppers to try the newest addition to our assortment: Tom Holland’s BERO,” said John Conlin, senior vice president of merchandising, food and beverage at Target. “This is an exciting brand, with amazing flavors, and great prices. Consumer preferences are changing and I’m incredibly proud of the way our team and the BERO team have worked together to give drinkers everywhere another option for enjoying time with friends or unwinding at the end of the day.”
Available at Target Stores
BERO offers single-flavor 6-packs starting at $11.99 and a Target-exclusive variety 12-pack at $21.99. To learn more about BERO, visit BERObrewing.com, follow @berobrewing on Instagram and TikTok, and subscribe to the brand’s email newsletter for updates and exclusive content.
Also of note, The Boathouse Orlando at Disney Springs has four mocktails for guests to enjoy for “Dry January.” As listeners to the Main Street Magic Podcast have learned, the non-alcoholic or zero-proof market has grown over the last few years, helping people make better decisions in life. If you plan to visit Walt Disney World to try mocktails or anything else, please consider working with our partner, MEI-Travel. Their services are free to use.
