LEVEL99 Brings 60+ Challenge Rooms, Bar & Dining to Disney Springs
We know what is taking over the former NBA Experience location at Disney Springs. LEVEL99 will entertain and challenge guests now.
LEVEL99, an interactive, social entertainment experience known for its challenge rooms, has locations across the East Coast. It will open its newest location on Disney Springs’ West Side. The opening at Disney Springs will mark the brand’s fifth location.
LEVEL99
LEVEL99 is a first-of-its-kind destination for real-world, challenge-based, social entertainment for adults. It features over 50 physical and mental challenges set in artistic environments. Beyond the games, This entertainment complex will feature best-in-class design, an award-winning culinary offering, and craft beverages worth the trip.
“We are defining the category and setting the standard for out-of-home, interactive entertainment,” said LEVEL99 CEO and founder Matthew DuPlessie, an MIT engineer and Harvard Business School graduate who leads the team behind LEVEL99. “After spending two decades in the location-based entertainment industry, it became clear there was consumer demand for a concept like this – a real unmet need. Our vision is to make ‘challenge rooms’ a mainstream concept, and the opportunity to open at a marquee location like Disney Springs is the next step in our plans to expand the LEVEL99 brand nationally.”
DuPlessie launched the first escape room style concept in the world in 2004. He opened the first LEVEL99 location in 2021. The proprietary entertainment offerings are developed in the company’s game design studio, where creators and engineers dream up and produce a variety of new challenges every year to keep the experience fresh and ever-changing.
“We see immense potential in what the LEVEL99 team has built and are excited to bring the future of interactive entertainment and social gaming into the mainstream,” said Ron Shaich, CEO and managing partner of Act III Holdings, the investment vehicle he founded to help companies scale into becoming nationally dominant brands. “When Matt shared his vision for LEVEL99 with me seven years ago, I saw that this business had the potential to define a new category with enormous opportunity for growth on a national scale, making it an ideal investment for Act III.”
What to Expect
A typical experience at LEVEL99 includes at least 2-3 hours of entertainment play, followed by drinks and food at its scratch kitchen and bar, with some players staying all day. LEVEL99 features challenge rooms, where teams of up to six people work together to beat a themed physical or mental challenge that typically lasts one to four minutes. Examples of this challenges include arena duels, dispersed throughout the gaming arena for player-vs.-player showdowns or an art hunt, where players search for hidden glyphs amongst hundreds of pieces of commissioned, local art that are unique to every location.
The Disney Springs location will be the brand’s largest to date, including the most entertainment options, with over 60 challenge rooms and duels. The entertainment complex will occupy over 45,000 square feet in a two-level venue that will host upwards of 1,000 players at a time in the interactive gaming and bar/dining space. A two-story bar serving handcrafted cocktails and local beers will serve as the centerpiece of this location, accompanied by its chef-crafted menu, including Detroit-style pizza.
This will be LEVEL99’s only location serving the greater Orlando area, and the company plans to hire over 100 roles for its team there. To learn more, visit https://www.level99.com. For more theme park-related news, please MSM News.
